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Tourism & Recreation
The Alberta HUB region has outstanding tourism opportunities from countless parks and lakes to explore to a deep-rooted cultural history that enlightens all ages, the region has something for everyone. Come explore what the Alberta HUB region has to offer.
Tourism assets in the Alberta HUB region include over 150 lakes, including Alberta’s 6th and 7th largest lakes and 20% of Alberta’s white sand beaches. Numerous business opportunities wait for tourism investors including outdoor adventures, aboriginal tourism, agri-food tourism and organized tours.
The region draws visitors from combined population of over 1.4 million (2021) in closest major centres of Edmonton and Fort McMurray.
Agri-Food Tourism
The Alberta HUB region has agri-food tourism opportunities for residents, visitors and investors, alike. From emerging farm-to-fork experiences to traditional farmers markets and the exploding craft beer industry, and everything in between, there is something for everyone.
There are investment opportunities at all stages of the value chain – agriculture, food and beverage producers, foodservice, and operators – who all work closely together to create memorable, authentic experiences. Opportunities range from Food Processing and Culinary Tourism to Smart Agriculture and Culinary Trail Tours. According to the Government of Alberta, 91% of Albertans participated in farm-to-fork tourism activities.
